Wednesday, January 18, 2012

Hot-Button Topic: Do Women Buy More Consumer Tech Than Men?

According to a new report from Parks Associates, more women than men are downloading movies and music, women do the majority of game-playing across some platforms, and women have higher “purchase intentions” than men do when it comes to some electronics.

Parks Associates also says that women have higher purchase intentions than men do when it comes to buying popular devices like tablets, laptops and smartphones, though men’s interest surpassed women’s when it came to purchasing flat-screen LCD TVs.

And while the Parks Associates report says 88 percent of women purchased tech-related items last year, compared to 83 percent of the men surveyed, not all recent reports point to women as besting men in tech-buying.

From the article, "Hot-Button Topic: Do Women Buy More Consumer Tech Than Men?" by Lauren Goode

Next: Surprise! Consumers Dreaming of an Apple Christmas.
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