Health Systems: Five Ways Telehealth Can Impact Performance Webcast Overview

by Parks Associates | Feb. 6, 2019

Telehealth service use and availability is expanding, driven by consumer demand and increasing avenues for reimbursement. According to Parks Associates consumer data, 59% of consumers are interested in remote care, with phone and voice chats being the most popular consultation option. The firm also finds that ~6.5 million U.S. broadband households used an online video consultation with a health care professional in lieu of a traditional office visit in a 12 month period. With younger generations being a key demographic, telehealth is expected to continue growing as services become more accessible.

Parks Associates, along with MD Live and Sentara Healthcare, hosted a complimentary webcast on January 22nd addressing distinct ways health systems can serve more patients, increase satisfaction, and drive revenues with telehealth. A few highlights from the presentation:

Jennifer Kent, Senior Director, Parks Associates, led discussion and presented consumer research from the firm regarding usage, telehealth applications, and more:

  • Telehealth is well beyond the trial period with more healthcare providers covering and reimbursing virtual care visits.
  • Virtual care popularity stems from accessibility, giving immediate care for patients who are recovering post-discharge, dealing with chronic conditions, or have limited access to transportation.


Michael Ferrell, SVP and GM Hospitals and Health Systems, MD Live analyzed evidence to drive new patient acquisition:

  • Virtual care is fast and convenient, providing instant access for patients or consumers to see a provider.
  • A great experience with a telehealth service will drive consumers to establish a relationship with an organization, either through a primary care provider or leveraging their specialist network, after a virtual care visit.

 Reason For Video Consultation With a Doctor | Parks Associates 

Mike Reagin, CIO, Sentara Health, examined ways health systems can reduce leakage and increase patient satisfaction:

  • Providers should connect with patients and deliver follow up care appropriately, as well as address the patient’s core issue for calling.
  • Healthcare is still lagging on serving patients how they need to be served. Providers should follow up, receive feedback, and understand the outcome.


 Experience of Video Consultation With a Doctor | Parks Associates

The webcast also covered drivers of additional revenue, how providers can reach underserved populations, closing gaps in care, and more. Health Systems: 5 Ways Telehealth Can Impact Performance Webcast is available to download now.


Further Reading:

Nearly 40% of consumers interested in digital communication with medical professional

360 View: Health and Independent Living

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