Sunday, November 23, 2008

HDTV costs fall, but will people buy?: Discounts likely during holidays amid weak economy, high inventory

Rocky Mountian NewsHarry Wang, director of research at Parks Associates, which tracks the industry, said that by the time the economic reality sank in during the late summer, it was too late for panel makers to shut down production. Large inventory should translate into lower prices for TV manufacturers, retailers and consumers.

"Overall, the upcoming shopping season is a good place for consumers with good credit and cash on hand - it's definitely going to be a bargain-hunting place," Wang said. "I expect some retailers to aggressively cut price points before Black Friday in order to jump-start their sales."

Parks Associates has estimated this is the year that HDTVs will cross the penetration mark of 50 percent of U.S. households. But lackluster holiday sales could prevent the figure from hitting Parks' earlier projected figure of 56 percent of U.S. households.

From the article, "HDTV costs fall, but will people buy?: Discounts likely during holidays amid weak economy, high inventory" by Jeff Smith

Previous: Economy slows home entertainment, automation growth

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2022 Parks Associates. All Rights Reserved.