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Friday, May 09, 2014

Growing Interest in Home Security Systems Focus of New Consumer Report

In a recent survey of 5,000 U.S. broadband households, Parks Associates finds that almost 50% of consumers are familiar with home security systems but have not previously considered purchasing or otherwise acquiring one. The same survey also reveals that security dealers have growing optimism for security sales as they combine their offerings with smart home options.

In 360 View: Residential Security & Smart Home, Parks Associates analysts assess consumer demand and trends for security, home systems, and smart home solutions. 

Key topics include:

  • Consumer segmentation based on demographics and attitudes toward technology, security, and energy
  • Brand preferences and sensitivity to price points
  • Impact of new entrants and new technologies on consumer adoption
  • Appeal of new offerings, including bundled services and new features for connected devices
  • Consumer perceptions of acquiring individual devices versus smart home systems
  • Consumer usage, adoption, and preferences regarding smart home and security systems

With vital information for security companies, broadband service providers, and home control and automation companies, this report provides a holistic view of the current home automation market.

For more information on this report, contact Parks Associates via email.

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