Monday, July 29, 2019

Google Chromecast’s surprising origins—and uncertain future

New research out this week from Parks Associates found that Chromecast makes up just 11% of all streaming players installed in the United States, down from 21% three years ago. Meanwhile, Roku’s U.S. install base is up to 39%, and Amazon Fire TV has climbed to 30%.

Kristen Hanich, a senior analyst at Parks Associates, says that when the firm tested consumer perception of the four largest streaming platforms (Chromecast, Fire TV, Roku, and Apple TV), it found that Chromecast ranked last in ease of use, content support, and ease of finding content. That’s largely because of its reliance on a phone for navigation.

From the article "Google Chromecast’s surprising origins—and uncertain future" by Jared Newman.

Next: Sharing your TV streaming passwords? Cable companies won’t stop you—yet
Previous: Comcast is totally okay with you not having an Xfinity set-top box

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2019 Parks Associates. All Rights Reserved.