Gaming on social networks has quickly become the most visible category of online games

Gaming on social networks has quickly become the most visible category of online games. Currently, more than 250 million people play games like Zynga's CityVille and FarmVille on Facebook every month, and both game developers and marketers have taken notice. Big brands such as McDonald’s and 7-Eleven have carried out cross-promotions with existing social games.

In addition, the social gaming industry has improved user monetization. While early entrants often missed revenue opportunities, new gameplay innovations incentivize players to buy virtual items such as virtual tractors, seed, or rare swords to build status, improve the gaming experience, or gain a competitive edge.

The most powerful asset of social game developers is the quantity of behavioral data that they can obtain from their games. The abilities to measure the efficacy of different gameplay mechanisms, to tweak game design in near-real time, and to test new models are advantages that traditional gaming companies will never have. Zynga’s huge market share is the best proof of the competitive advantage made possible by properly leveraging consumer data.

Parks Associates' Social Gaming: Market Updates focuses on the growing importance of social gaming. It analyzes the industry, market dynamics, and business models and provides revenue forecasts and analysis on monetization opportunities.


Tags: gaming

Next: Gaming Research Analyst to speak at Game Investment Conference, Austin
Previous: Parks Associates supports Game Investment Conference, April 13th

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.


PA_Staff_Quotes_Steve_v1_600x60.jpg

PA_Staff_Quotes_Steve_v1_600x60.jpg

PA_Staff_Quotes_Steve_v2_600x60.jpg

PA_Staff_Quotes_Steve_v2_600x60.jpg