Friday, February 10, 2012

Gamers in freeville: Number of people playing vidgames in the U.S. rises 141% since '08

According to a new study by market research firm Parks Associates, 135 million people play a videogame at least one hour per month compared to 56 million four years ago.

"Instead of ending support of customers after they buy individual game titles, game companies now focus on building gamer communities and developing ongoing relationships with their customers," said Parks research analyst and study author Pietro Macchiarella. "The positive effect of this approach is that game monetization can be extended beyond the point of sale. Unlike traditional offline games, the online world allows the industry to earn revenue even when people play the same game repeatedly."

From the article, "Gamers in freeville: Number of people playing vidgames in the U.S. rises 141% since '08" by Marc Graser, Variety

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