Monday, September 12, 2005

Format wars over mobile TV

Another commercial mobile TV pilot in Helsinki found that 41% of participants would be willing to purchase mobile TV services, and half thought that a fixed monthly fee of 10 euro (£6.73) was reasonable.

In the US, by contrast, two separate reports by In-Stat US and Parks Associates concluded that only one in eight consumers was interested in paying for live TV or video content on mobile platforms.

From the article "Format wars over mobile TV," by Peter Feuilherade. 

Next: Digital living takes off in Asia

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