Thursday, January 09, 2014

Finally, a reasonable forecast for the mobile wallet. Here’s the problem

Parks Associates this week predicted that 43 percent of U.S. smartphone owners will be using a “proximity mobile wallet“ in one way or another by 2017, more than doubling the firm’s estimated usage in 2013. While NFC-based systems still struggle to get out of the gate, increasing usage of barcodes, the cloud, and Bluetooth will give mobile wallet apps a much-needed boost, according to Parks, helping developers and other players in the value chain figure out how to develop systems that bring value to both consumers and merchants.

From the article, "Finally, a reasonable forecast for the mobile wallet. Here’s the problem" by Colin Gibbs.

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