Wednesday, February 25, 2009

Family Gaming Set To Be Billion Dollar Industry By 2013

SmartHouseFamily gaming is set to be one of the biggest growth generators in the consumer technology market with research Company Park Associates forecasting that it will generate over $1 billion a year in revenue by 2013.

Parks Associates claims hat social and community features can help companies in casual gaming expand beyond their traditional target demographic of women ages 35-54. Offering features such as a persistent identity and integration with social network sites allows companies to maintain their core audience while broadening their appeal.

"Game companies should use social networks and gamer communities as marketing and distribution channels for their new and existing games," said Stuart Sikes, president, Parks Associates. "Gaming has proven remarkably recession-proof, so as companies try to capture subscriber dollars, these offerings will serve as differentiators in a very competitive market."

From the article, "Family Gaming Set To Be Billion Dollar Industry By 2013" by David Richards

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