Thursday, October 02, 2014

Facebook and Skype Most Popular Smartphone Messaging Apps in U.S. Claims Park Associates Report

Facebook Messenger and Skype are the most popular messaging apps in the U.S., according to Parks Associates’ new industry report The Post-SMS War for Mobile Communications: Text Messaging.

“Among messaging app users, 53% use Facebook Messenger, and 45% use Skype,” said Tejas Mehta, research analyst, Parks Associates. “These two apps are dominant in this high-growth area. At the beginning of 2014, 34% of U.S. smartphone owners used a messaging app on a monthly basis. The difficulty, especially for new entrants, is turning user growth into revenues.”

Parks Associates notes smartphone penetration has exceed 75% of U.S. broadband households, driving growth of OTT messaging apps as users look to avoid costs of SMS messaging services by their mobile operators. As a result, the rapid growth in messaging app usage comes at the cost of text messaging. Parks Associates estimates that global OTT messaging volume will grow from 10 trillion messages in 2013 to nearly 67 trillion messages in 2018, while global text messaging volume will decline from nearly 9 trillion messages in 2013 to just over 6.7 trillion messages in 2018.

From the article "Facebook and Skype Most Popular Smartphone Messaging Apps in U.S. Claims Park Associates Report."

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