DIY Security Solutions: Will DIY Attract New Customers? Impact of the Professionally Installed Security Market

by Parks Associates | May. 13, 2019

Self-installed security solutions have the potential to significantly lower the cost of security, create new monitoring use cases, and, in doing so, expand the market beyond the traditional 20-25% of U.S. households that have professionally monitored security.

DIY and smart home products are adding volatility to the market for professionally monitored security and driving changes in the home security business. These solutions do have advantages with lower-cost, contract-free monitoring options that will attract new consumers, but adopting these new offering without eroding the base of traditional customers requires careful navigation of the current business ecosystem.

Parks Associates Security Chart

Moderated by Dina Abdelrazik the CONNECTIONS™ session, DIY Disrupting Home Security,” examines the DIY buyer, impact of DIY option on the population of value-driven traditional subscribers, and the use cases truly driving DIY adoption. Speakers address new players, business models, and partnerships in the DIY smart product category.

This session takes place on Wednesday, May 22 from 11:15 a.m to 12:15 p.m. Speakers include:

  • Chris Carney, CEO & Co-Founder, Abobe
  • Thad WhiteVice President, Product Management, Ooma, Inc.
  • Spencer Moore, Vice President of Sales & Marketing, Rapid Response
  • David Shapiro, Co-Founder and CTO, Scout Security, Inc
  • Matt Wolf, Head of Partnerships, SimpliSafe
  • Additional speakers TBA


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