Wednesday, May 24, 2017

Parks Associates Research Shows Strong Consumer Interest for Smart Home-Connected Entertainment Integration

IoT research firm hosts 21st-annual CONNECTIONS™ Conference, May 23-25 in San Francisco

Parks Associates announced new research at CONNECTIONS™: The Premier Connected Home Conference today showing over two-thirds of smart home owners and shoppers want crossover applications that integrate with their home entertainment devices. The international research firm is hosting the 21st-annual conference this week in San Francisco, with close to 600 IoT executives in attendance.

“Key crossover use cases include safety and security alerts popping up on a smart TV and video from networked cameras shared across the connected screens in the home. In both cases, two-thirds of smart home owners and shoppers find these features appealing,” said Elizabeth Parks, Senior Vice President, Parks Associates. “Consumer interest in integration across IoT use cases is significant and a key focus at CONNECTIONS™, where analysts and industry experts share insights on the state of the industry and strategies to integrate different verticals within the connected home.”

Appeal of Smart Home Feature Integration on Home Entertainment Systems

Today, in the first full day of CONNECTIONS™, Matt Eyring, Chief Strategy and Innovation Officer, Vivint Smart Home, delivered the opening keynote “Finally Delivering on the Promise of the Smart Home.” He elaborated on the firm’s recent partnership with Best Buy to expand smart home adoption through new channel distribution strategies. Parks Associates recently announced that retail has become the most common channel for smart home purchases.

“As an industry, we’re succeeding in breaking down many of the barriers to mass-market smart home adoption,” Eyring said. “An interactive retail experience helps customers see and understand the value of a smart home, and also overcomes many of the barriers related to pricing, installation, security, and post-sale service and support.”

The conference agenda includes a session on connected cars, where speakers from IBM Watson IoT, GM, Panasonic, and Harman discuss the role of this platform in the smart home, including implications from partnerships such as Google and Volvo to integrate Android-based services into new auto models.

“Currently 19% of smart watch users want to use this device to lock/unlock their car, so we are starting to see consumer interest in connecting the smart devices in their home, and on their person, to the smart systems in their car,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates.

Kristine Faulkner, Senior Vice President / General Manager, COX Homelife, Cox Communications, and Miles Kingston, GM of Smart Home, Intel, will deliver the other two keynotes for the day.

May 25 will be the final day of CONNECTIONS™, with Rahul Patel, Senior Vice President and General Manager of Connectivity, Qualcomm Technologies, Inc., presenting that day’s keynote “Creating a New Foundation to Enhance IoT Experiences in the Home.” He will discuss the role of Wi-Fi and the home network in the IoT and the additional capabilities, including centralized management, voice services, and machine learning, converging to make the IoT vision a reality for consumers.

“Today’s mesh networks are transforming in-home connectivity by minimizing the complexity and challenges that a deluge of networks, IoT standards, and increasing number of connected devices has created, while providing consumers with unprecedented performance, simplicity and connectivity throughout the house,” Patel said. “And as the industry continues to add other features into these mesh Wi-Fi systems, we expect them to be instrumental in making the IoT vision a reality for consumers.”

“The entire connected home industry is experiencing tremendous innovation and growth,” said Martin Heckmann, Director of Emerging Business, Chamberlain Group. “Events such as CONNECTIONS™ are important opportunities to explore how industry leaders will continue to focus on giving consumers greater peace of mind, safety, and security through connected devices and our partnerships.” 

CONNECTIONS™ sponsors: Intel Corporation, Vivint Smart Home, Asurion, Greenwave Systems, Assurant Solutions, HelloTech, Xively by LogMeIn, Alarm.com, Centercode, ROC-Connect, Support.com, ULE Alliance, Verisk, AMT Warranty, Arrayent, Audio Analytic, August Home, Ayla Networks, Cirrent, Cross Country Home Services, Deutsche Telekom, EVRYTHNG, FIBARO, mnubo, OneEvent Technologies, Somfy, Whisker Labs, Z-Wave, Amazon Alexa, HomeAdvisor, Nortek Security & Control, Tyco, leakSMART™, and MivaTek.

CONNECTIONS™ supporters: Antenna, B2 Group, BayPay Forum, Bedrock Learning, Best Web Design Agencies, Bestseos.com, Bluetooth SIG, BoogarLists, CABA, CEDIA, CIOReview, CoPE, Conference Guru, Cord Cutters News, Council, CrowdReviews.com, Digital Entertainment Group, Digital Trends, Entertainment Merchants Association, FierceCable, FierceOnlineVideo, FierceTelecom, FierceWireless, FierceWireless Tech, Finpro, GeoMarketing, Home Energy Magazine, HomeGrid Forum, Hometoys, i-Home, Innovation & Tech Today, Intelligent Health Association, Intergetic Forum, IoT Consortium, IoT Weekly News, ISE Magazine, KNXtoday, LonMark International, MoCA, oneM2M, Open Connectivity Foundation, Payments & Cards Network, PharmaVoice, ReadWrite, RHCC, Smart Grid Spain, TelcoProfessionals, Telecompaper, Thread Group, Topseos.com, TWICE, Visibility Magazine, and Wi-Fi Alliance.

To register for the 21st-annual CONNECTIONS™ conference, visit http://bit.ly/CONNUSregistration. To schedule an interview with an analyst or request specific research, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About CONNECTIONS™

Parks Associates' 22nd-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 22-24, 2018, at the Hyatt Regency San Francisco Airport in San Francisco. CONNECTIONS™ is the premier connected home event hosting 600 executives from the connected entertainment, IoT, and smart home industries. The event provides a day of pre-show research workshops highlighting Parks Associates’ consumer data and analysis and two days of conference sessions focused on technology adoption and trends, forecasts for new products and services, evaluation of new business strategies, and recommendations about technology innovations, strategic partnerships, monetization opportunities, and value-added services.

The event provides executive networking opportunities and insights from industry leaders on entertainment, mobile, and smart home market segments. Throughout the event, sponsors offer tabletop demos during networking events, spotlighting new technology innovations and services.

For more information, contact sales@parksassociates.com, call 972-490-1113, visit www.connectionsconference.com.

Previous: Parks Associates Releases New IoT Forecasts: More than 442 million connected consumer devices will be sold in the U.S. in 2020

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2017 Parks Associates. All Rights Reserved.