Tuesday, May 29, 2012

Consumers Slow To Embrace Cloud Services For Digital Media

International research firm Parks Associates reports that 22% of U.S. broadband households currently would refuse to buy a "cloud copy" of digital media, while almost 30% would require a physical copy in addition to a cloud copy

"Roughly one-quarter of U.S. broadband households are interested in the 'cloud copy' concept, but for now, consumers in general are unwilling to pay a premium for cloud offerings, indicating a market still in its early stages," says Brett Sappington, director, Research, Parks Associates. "Many companies are experimenting with business models around the personal cloud to find the path to profitability."

From the article, "Consumers Slow To Embrace Cloud Services For Digital Media" by Dennis Sellers.

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