Wednesday, August 06, 2014

Connected Cars in the Mainstream

The day after Heavy Reading's analysis was published, Parks Associates released data underscoring support of vehicle owners for connected car features. The report, Connected Cars: Revenue Opportunities "features research and analysis on market trends, big data analytics, [usage-based insurance], emergency assistance, stolen vehicle recovery, location-based services, infotainment, Wi-Fi hot spots, and safe-driving technologies." The report makes the link between consumers' desire to be connected in the car with their connected lifestyle outside of the car, pointing out that "[o]ver 80 percent of U.S. broadband households with a mobile phone service have a smartphone, which is a gateway device for connected cars."

From the article "Connected Cars in the Mainstream" by Catherine McCullough.

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