Wednesday, January 16, 2013

Data Analytics for Consumer Heating and Cooling Systems Helps Generate Energy Savings, Reduce Runtime by up to 36%

New whitepaper addresses automation solutions that improve residential energy systems and benefit utilities, service providers, and consumers 

New consumer research from Parks Associates indicates 54% of U.S. broadband households own a programmable thermostat, which can be an effective tool in reducing energy costs, except only 44% of owners are confident it is programmed correctly. Parks Associates' new whitepaper “Residential Energy Savings through Data Analytics” addresses innovations in HVAC controls and strategies that leverage data analytics to improve energy efficiency and to reduce consumers’ energy bills.

The whitepaper, sponsored by EcoFactor, explores new knowledge-based approaches that analyze household data to provide the optimum balance between cost savings and consumer comfort. A data analytics solution can reduce the runtime for an HVAC system by 36% compared to the baseline condition. These new solutions can benefit utilities and consumers by maximizing performance of thermostats and homes, increasing cost savings, and optimizing demand-response programs.

Parks Associates research - Residential Energy Usage

“The HVAC industry has expended considerable time and effort into improving equipment performance, but the operation of devices like programmable thermostats is in the hands of consumers," said Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates.  “Programming complexity and variability in personal schedules prevent many users from changing the set-point temperatures properly  and so they fail to capture significant potential savings.”

Heating and cooling are the largest component of the overall energy bill, but 54% of households with programmable thermostats do not program their thermostats to automatically change temperature set points throughout the day.

To download this whitepaper, go to For more information, visit

About Parks Associates: Parks Associates, a woman-owned and woman-led internationally recognized market research and consulting company, specializes in emerging technology solutions serving the consumer and small to medium business (SMB) markets. Celebrating its 35th year in 2021, Parks Associates is a partner to companies navigating the changing consumer technology landscapes through data-driven market insights, extensive consumer and industry intelligence, custom marketing services, and executive networking experiences and conferences.

The company's expertise includes home automation, control systems and security, digital media and platforms, entertainment and gaming, home networks, internet and video services, connected health and independent living solutions, mobile applications and services, support services, consumer electronics, and energy management solutions.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS™ Conference Series, Connected Health Summit, Smart Energy Summit: Engaging the Consumer, and Future of Video: OTT, Pay TV, and Digital Media.

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