Thursday, July 24, 2014

Chromecast turns one with 400m casting milestone

Back in June, market researchers Parks Associates found that, while Chromecast was in an estimated 6-percent of US homes, those actually using it to look at webpages or media on their TVs had dropped significantly. Their conclusion was that the streamer's relatively low $35 sticker price meant many bought in without necessarily researching exactly what the Chromecast could - and couldn't - do, only realizing its limitations and abilities over time.

Google doesn't address such speculation in any way specifically, but is throwing out some free media as a way to perhaps tempt some Chromecast owners (and would-be owners) to plug the dongle back in.

From the article "Chromecast turns one with 400m casting milestone" by Chris Davies.

Next: Chromecast closes gap on Roku for streaming dominance
Previous: Chromecast use declining in US, research reveals

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