Thursday, November 19, 2009

Choosing the Right Tool Is Key for Mobile Advertisers

Text messages and banners on the mobile web are the most noticeable kinds of wireless ads, according to new research from Parks Associates, but mobile video and click-to-call campaigns draw the best response from consumers. Such contradictions underscore why advertisers need to use a variety of tools as they deploy their mobile campaigns.

From the article, "Choosing the Right Tool Is Key for Mobile Advertisers" by Colin Gibbs

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