Wednesday, November 11, 2015

Parks Associates Identifies Smart Home Device Purchase Plans of European Consumers at CONNECTIONS™ Europe

Nearly one-third of Western European broadband households plan to purchase a smart home device in the next twelve months

Parks Associates announced new connected home research at CONNECTIONS™ Europe today that shows 5% of broadband households in the U.K., Germany, France, and Spain own a smart thermostat and nearly 11% plan to buy one in the next 12 months. Parks Associates’ Connected Consumers in Europe reports close to one-third of broadband households in these four countries plan to purchase a smart home product in the next 12 months, with intentions highest in Spain (37%) and lowest in the U.K. (24%).

The research firm is hosting the tenth-annual CONNECTIONS™ Europe – IoT: Connected Entertainment and the Smart Home, 10-11 November in Amsterdam, with over 200 executives in attendance.

“CONNECTIONS™ Europe examines the realities of the IoT markets in Europe, including the impact of high-profile efforts by companies such as Nest, Netflix, and British Gas to drive consumer interest in and adoption of connected solutions,” said Stuart Sikes, President, Parks Associates. “We are starting to see the potential in Europe become reality as adoption of connected CE increases and consumer interest in the smart home expands.”

 Parks Associates research - Smart Home Purchase Intentions in Europe 

“Interoperability is a key challenge for all connected home players,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Consumers expect devices to work together, regardless of the original use case or purchase source. Multiple executives presenting at CONNECTIONS™ Europe analyzed strategies to ensure interoperability and discussed the solutions and new consortia recently formed to satisfy all players, including the consumer.”

CONNECTIONS™ Europe features keynotes from Icontrol Networks, Nest Labs, and Viacom International Media Networks. Event sponsors are Icontrol Networks, AirTies, Alcatel-Lucent, Essence, Prodea, ROC-Connect, Tyco, ULE Alliance, UXP Systems, Z-Wave, ZigBee Alliance, Ayla Networks, MivaTek, and Zipato.

Visit http://www.connectionseurope.com or contact sales@parksassociates.com, 972-490-1113 for more information on CONNECTIONS™ Europe. To schedule a meeting with an analyst, contact Holly Sprague at hsprague@gmail.com, 720.987.6614.

About CONNECTIONS™ Europe

Produced by Parks Associates, the 12th-annual CONNECTIONS™ Europe is a two-day executive conference focused on the impact of IoT on the consumer. The event explores innovative business strategies, new crossover industry partnerships, and advancements in IoT (Internet of Things) solutions that are creating more consumer engagement and business opportunities for smart home, cloud services, and connected entertainment solutions. Parks Associates industry analysts moderate all sessions, with discussion, insights, and networking with leading executives representing all IoT ecosystems. 

CONNECTIONS™ Europe will take place 1-2 November 2017 in Amsterdam at the the Amsterdam Marriott Hotel in Amsterdam. http://www.connectionseurope.com

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