Tuesday, November 07, 2017

More than 40% of U.S. broadband households plan to buy a smart home device in next 12 months

CONNECTIONS™ Summit at CES® sessions feature executives from Google, Intel, ADT, Comcast, Samsung, and more IoT leaders

Parks Associates today announced new research showing 41% of U.S. broadband households plan to purchase a smart home product in the next 12 months, including 27% with high purchase intentions. The most popular devices include smart smoke/CO detectors, thermostats, and lightbulbs. The international research firm, which predicts U.S. broadband households will buy almost 55 million smart home devices in 2020, hosts the 12th-annual CONNECTIONS™ Summit: IoT and the Smart Home on January 9 at CES® 2018 in Las Vegas.

CONNECTIONS™ Summit features multiple sessions on the smart home to examine mass-market business strategies, partnership opportunities, the impact of voice on the user experience, and advances in AI and data analytics. CONNECTIONS™ Summit sponsors include Homematic IP, Vivint Smart Home, Brilliant, Carrier, Cirrent, Deutsche Telekom, Greenwave Systems, Hive, Intel, iQor, LUX Products, mnubo, Plasmatic Technologies, ROC-Connect, and Zigbee Alliance.

Interest in Water, Fire, and Anti-theft Products with Detection/ Prevention Features | Parks Associates

“Consumer intentions to buy smart home products are strong, but there are multiple steps the industry can take to turn these intentions to reality,” said Elizabeth Parks, EVP, Parks Associates. “At CONNECTIONS™ Summit, we will discuss strategies to educate consumers, reduce price sensitivity, and enable new use cases regarding smart home products, including innovations that will reduce costs and enhance value propositions in new platforms.”

Confirmed Speakers:

2018 Panelists


eQ-3 AG
Bernd Grohmann, Executive Vice President

ADT
Jay Darfler, Senior Vice President, Emerging Markets

Art Lancaster, CTO, Affinegy

Alarm.com
Lainie Muller, Director Wellness

Brilliant, Inc.
Aaron Emigh, CEO & Co-founder

Carrier
Pamela Hoppel, Senior Director, Product Marketing

Centrica Connected Home (Hive)
Nina Bhatia, Managing Director

Chamberlain
Martin Heckmann, Director, Emerging Business at Chamberlain Group Inc

Cirrent
Rob Conant, CEO

Comcast
Scott Boyarsky, Vice President, Digital Home Products

Comcast
Neal Foster, Vice President of Product Management, Xfinity Home 

CUJO AI Platform
Leon Kuperman, CTO 

Deutsche Telekom AG
Thomas Rockmann, VP Connected Home

GE Lighting
Jeff Patton, GM Connected Home Product Management & Innovation

Google
Mark Spates, Product Lead for Smart Home

Greenwave Systems
Jim Hunter, Chief Scientist & Technology Evangelist

HelloTech
Richard Wolpert, Co-Founder & CEO

Intel Corp.
Miles Kingston, GM, Smart Home Group

Lutron Electronics
Matthew Swatsky, Vice President-Residential Mid-Market Business

LUX Products Corp
Rob Munin, CEO

mnubo
Aditya Pendyala, Co-founder & Head of Growth

Nest Labs
Jeff Hamel, Head of Energy Partnerships

NXP
Sami Nassar, VP of Cybersecurity

Omron Healthcare, Inc
Ranndy Kellogg, President and CEO

People Power
Stuart Sikes, VP Business Development & Strategy

Plasmatic Technologies Inc.
Tony Mauro, Chief Technology Officer

Prodea Systems, Inc.
Peter Radsliff, Vice President Marketing

ROC-Connect
Marcus Scheiber, CEO

Samsung Electronics America
Nana Murugesan, Vice President & General Manager, Services & New Business

Samsung Electronics America Inc.
Michael Lawder, Senior Vice President, Customer Care

Samsung SmartThings
Brett Worthington, Vice President of Global Business Development & Partnerships

Sensory
Todd Mozer, CEO

Sleep Number
Annie Bloomquist, Chief Product Officer

Trusource Labs
Alton Martin, Co-Founder/Chief Evangelist

Vivint Smart Home
Jeremy Warren, Chief Technology Officer

Whisker Labs
Amena Ali, CRO 

Zigbee Alliance
Tobin Richardson, President & CEO
 

Parks Associates Analysts / Moderators


Dina Abdelrazik, Research Analyst, Parks Associates

Jennifer Kent, Director, Research Quality & Product Development, Parks Associates

Tom Kerber, Director, IoT Strategy, Parks Associates

Brad Russell, Research Director, Connected Home, Parks Associates

Additional Parks Associates research:

  • 60% of U.S. broadband households with insurance are interested in a smart home product that can detect, notify, or prevent damage or loss from water or fire or theft.
  • Approximately 75% of U.S. broadband households with insurance who are interested in purchasing a smart product are willing to let the devices automatically communicate with insurance companies.
  • More than one-third of consumers in the market for a smart home device would find a recommendation from an insurance company “very important.”
  • The security industry is the largest channel for smart home systems and a strong channel for numerous smart product categories, including door locks and networked video cameras.

CONNECTIONS™ Summit at CES is a one-day executive summit that focuses on the best business models and value propositions in the Internet of Things (IoT), the smart home, and connected and mobile CE and services. The event includes six executive sessions, two special presentations, and a networking reception, sponsored by Homematic IP, on January 9, the opening day of CES.

For more information on Parks Associates research or events, visit www.parksassociates.com, or contact sales@parksassociates.com, 972-490-1113. To schedule an interview with an analyst or to request specific research data, please contact Julia Homier at Julia.homier@parksassociates.com.

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas.

The 2018 CONNECTIONS™ Summit features panels examining successful consumer-focused strategies in designing and deploying IoT, smart home, and connected CE and health solutions. Leading analysts from host Parks Associates present consumer research and moderate expert discussions on crossover opportunities among these ecosystems, with insights on emerging trends, including AI, voice controls, and growing privacy concerns. CONNECTIONS™ Summit at CES is THE place to be to learn about the smart home, get the latest consumer research, and network with strategic decision makers in this growing market.

The 2018 CONNECTIONS™ Summit will take place January 9 during CES in Las Vegas. Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.

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