Thursday, October 23, 2014

Parks Associates: U.S. broadband households watch 17.4 hours of non-linear video per week

NETGEAR, TiVo, Roku, Comcast, AT&T, and Amazon provide insights on the future of streaming media at CONNECTIONS™ Summit at CES

New research from Parks Associates shows the average U.S. broadband household now watches more than 17 hours of non-linear video per week, compared to 11.5 hours of linear video. The research firm will examine the market for OTT services and streaming media devices at CONNECTIONS™ Summit at CES, January 6, during the session "Streaming Media Devices in the Video Ecosystem," featuring executives from NETGEAR, TiVo, Roku, Comcast, AT&T, and Amazon.

"Non-linear video accounts for 49% of the video consumed on the TV, and it is already the majority, 60%, of TV video viewed by consumers 18-24," said Barbara Kraus, Director of Research, Parks Associates. "Growing consumer demand, alongside new OTT service announcements from HBO and CBS, is driving all players in the video ecosystem to add streaming capabilities to their devices. Our streaming-media session at CONNECTIONS™ Summit will examine the expanding role of devices with streaming capabilities and the future balance of linear versus non-linear video viewing among connected consumers."

Parks Associates research shows consumers are also using connected CE for purposes outside video. Nearly 40% of U.S. broadband households that use the smart TV as their primary connected device regularly access and spend at least one hour per week using Facebook on this device.

“We are at a crossroads in television entertainment when it comes to streaming media. This crossroads presents a two-pronged shift – one on the content side and one on the hardware side. Ultimately, the solution that provides consumers the most content choices and the ability to watch that content on a variety of devices easily will be the one that wins,” said Jim Denney, Vice President, General Manager, Product Marketing, TiVo Inc. “As the content licensing landscape continues to evolve, and consumption on various devices becomes a checklist item by consumers, the industry will be pushed to provide a higher degree of content options in a simple-to-use device.”

CONNECTIONS™ Summit, hosted by Parks Associates on January 6 at CES Tech West, Venetian Ballrooms Level 1, Casanova Rooms 601-603, includes six executive sessions and a networking-and-cocktails reception. "Streaming Media Devices in the Video Ecosystem," 1:15-2:30 p.m., features the following speakers:

  • Michael Clegg, SVP and GM of Service Provider Business, NETGEAR
  • Jim Denney, Vice President, General Manager, Product Marketing, TiVo Inc.
  • Jim Funk, SVP Product Management, Roku
  • Elad Nafshi, VP Video Product Management, Comcast
  • Michael Paull, VP of Digital Video, Amazon
  • GW Shaw, Vice President, U-verse and Video Products, AT&T

Greenwave Systems is sponsoring the CONNECTIONS™ Summit reception. Event sponsors are Alarm.com, Amdocs, Ayla Networks, Earth Networks, EcoFactor, Lowe’s, Qualcomm, Resolution Products, ROC-Connect, and ULE Alliance.

For information, contact sales@parksassociates.com or call 972-490-1113. Event materials from the 2014 summit are available at http://www.parksassociates.com/events/connections-summit/research/download

About CONNECTIONS™ Summit at CES

CONNECTIONS™ Summit at CES is an annual research and industry event hosted by international research firm Parks Associates at CES in Las Vegas.

The 2018 CONNECTIONS™ Summit features panels examining successful consumer-focused strategies in designing and deploying IoT, smart home, and connected CE and health solutions. Leading analysts from host Parks Associates present consumer research and moderate expert discussions on crossover opportunities among these ecosystems, with insights on emerging trends, including AI, voice controls, and growing privacy concerns. CONNECTIONS™ Summit at CES is THE place to be to learn about the smart home, get the latest consumer research, and network with strategic decision makers in this growing market.

The 2018 CONNECTIONS™ Summit will take place January 9 during CES in Las Vegas. Follow the event on Twitter at @CONN_Summit.

For information about CONNECTIONS™ Summit, contact sales@parksassociates.com or call 972-490-1113 or visit www.connectionssummit.com.

Next: Parks Associates: 10% of U.S. broadband households have purchased a streaming media device to date in 2014
Previous: Parks Associates to feature sessions on Internet of Things and smart home technologies at CONNECTIONS™ Summit at CES in 2015

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