Thursday, January 22, 2015

Broadband households eager for cable-free HBO

It looks like HBO has another hit on its hands.

Some 17 percent of the 100 million broadband households in the US are “likely” to subscribe to HBO GO’s upcoming Internet-based TV service, new research reveals.

The vast majority, or 91 percent, of those currently get cable- or satellite-TV service, but roughly half said they would drop their subscription if they could get HBO without a cable package, according to a Parks Associates study released Thursday.

HBO announced in October it would launch an over-the-top service in the US this year, allowing customers for the first time to watch shows like “Girls” and “Game of Thrones” online without a cable subscription.

From the article "Broadband households eager for cable-free HBO."

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