Branding Opps in Social Games Gaining Traction

by | Jul. 15, 2011

Parks Associates Analysts, Pietro Macchiarella and Heather Way, provide insight on social game advertising opportunities for ZDNet Asia. Social game ad revenue will grow through brand integration within gameplay and branded virtual good offerings. Parks Associates' In-Game Advertising industry report will offer further insight on the ever-expanding gaming ad market.


Tags: gaming

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