Friday, August 15, 2008

Billions of bucks to be spent on web video

Telecom TVThis one, a study by Parks Associates’ called “Video: Direct-to-Consumer Services” would have us all believe that “TV-based Internet video” receivers and web-enabled CE platforms will drive revenues for premium Internet video services past the US$6 billion mark over the next 5 years."

The report goes on to say that so-called “transactional” money, comprising of direct-to-TV videos, account for 75 per cent of these revenues.

Furthermore, Parks Associates says, "increased ownership of connected game consoles, networked TVs, and alternative video-on-demand set-top receivers is generating significant growth in user-paid revenues.” Kurt Scherf, Vice President and Principal Analyst at Parks Associates says, “Consumption of premium Internet video content to date has been low. Services have been available only on less-than-optimal screens such as PCs and portable multimedia players.

ABI corroborates the finding of Parks Associates and agrees that "the PC is destined to become the main multimedia content playback device and will grow to an installed base of 25 million over the next five years."

Meanwhile Kurt Scherf says, “The Internet video market is maturing as portals, aggregators, broadcasters, and other content creators and publishers develop go-to-TV approaches and ad-supported premium video services. Future areas to watch include ad-supported movie streams, new targeted advertising approaches, and Hollywood’s efforts to offer more electronically distributed content through download-to-burn kiosks and other manufacturing-on-demand outlets."

From the article, "Billions of bucks to be spent on web video " by Andrew Beutmueller

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