Wednesday, December 05, 2012

Attention Advertisers: Connected TVs Are Ready For Prime Time

Rovi Corporation, in conjunction with leading market research firm Parks Associates, just released a groundbreaking new research study that delves into multiple aspects of the connected TV market.

Global Households Tune Into Smart TVs

Just how quickly are Smart TVs catching on? Parks Associates has followed the worldwide market for smart TVs for many years and tracked a dramatic increase in device adoption and usage. From 2012 to 2013, North American and Western European smart TV households will increase by 39 percent and 40 percent, respectively. Latin American smart TV households will swell by 199 percent in the same forecast period.

By this time next year, Smart TVs will have entered the mainstream. Parks Associates estimates that 38 percent of all TV households in North America will own a smart TV set by 2013. The same holds true for Western Europe, where smart TVs will be present in 32 percent of all TV homes. Asia-Pacific remains slightly behind the curve with smart TV ownership levels growing from 6 percent of all TV households in 2013 to 16 percent by 2016.

From the article, "Attention Advertisers: Connected TVs Are Ready For Prime Time" by Jeff Siegel.

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