Monday, August 03, 2015

AT&T's new bundle could shake things up

We’re getting a look at what AT&T plans to do with DirecTV after buying it for $48.5 billion. Monday, AT&T announced its plan to bundle TV and mobile phone service into a package with an introductory rate of $200 a month. It’s a bundle that’s different from existing ones.

“The new AT&T bundle is unique in that it’s a nationwide bundle,” says Brett Sappington, director of research at Parks Associates, a consulting firm that focuses on digital technology.

That’s the benefit of owning DirecTV: reaching customers around the country without having to lay cable or fiber lines to their homes.

From the article "AT&T's new bundle could shake things up" by Mark Garrison.

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