Wednesday, July 15, 2015

Apple Updates iPod Touch, Hopes You Care

The revamped Touch comes at a time when iPod sales have slowed. In the July-September quarter last year, the most recent period for which figures are available, the company sold 2.6 million iPods -- down 24 percent from the previous year, and a negligible amount compared to the 39 million iPhones sold in the same quarter.

"IPod has passed its prime time as a portable music jukebox and Apple knew it," Harry Wang, health & mobile product research director at Parks Associates told us. "iPod sales have declined substantially since 2011 as consumers have shifted music consumption habits from download to streaming. This may be the last refresh for this iconic product before we see it fade into history."

From the article "Apple Updates iPod Touch, Hopes You Care" by Dan Heilman.

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