Tuesday, March 26, 2019

Apple TV will die so TV+ can live

Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the streaming device market among U.S. broadband households. Apple has about 15% of the market. A big contributing factor to Roku and Google’s market dominance over Apple TV has to do with their $30 price points compared to Apple’s $180.

From the article "Apple TV will die so TV+ can live" by Ben Munson.

Next: CBS sees consumers taking as many as 10 OTT video subscriptions
Previous: Lots of people are canceling HBO Now and Amazon Prime, study says

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2019 Parks Associates. All Rights Reserved.