Thursday, August 24, 2017

Apple reportedly plans 4K upgrade for its set-top TV box

The new Apple TV box will feature a faster processor capable of streaming higher-resolution 4K content and highlighting live television content, Bloomberg reported Thursday. The update box is expected to debut at an event in September, along with a new iPhone and Apple Watch models, sources told the news outlet.

The move would underscore Apple's ambitions to improve its standing in the streaming market. Apple commands only 15 percent of the set-top market as of the end of March, according to a survey by Parks Associates, trailing Roku, Amazon and Google.

From the article "Apple reportedly plans 4K upgrade for its set-top TV box" by Steven Musil.

Next: Uber turnaround? Dara Khosrowshahi seems up to the task
Previous: On a Netflix free trial? A third of you will likely pay up

Comments

    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2018 Parks Associates. All Rights Reserved.