Friday, December 06, 2013

Apple Dethrones Dell as Top Desktop Brand for First Time

A new survey by Parks Associates has revealed that for the first time in history, the intent by consumers to purchase a Mac as their next desktop computer outweighs the preference for Dell, the former desktop brand champ.

The survey results clarify that an intent to purchase can vary wildly from actual sales data. John Barrett, director of Consumer Analytics for Parks Associates, points out that "Being the 'preferred' brand is certainly an advantage, but consumers can still change their minds. For example, with streaming media players, Apple is the preferred brand, but many shoppers ultimately end up getting a Roku."

According to the survey, Apple is now the preferred brand across a number of different consumer electronics categories, including desktop computers, tablets, and streaming media devices. As for consumer electronics in general, Barrett says the market is holding firm: "The CE market is reaching a new equilibrium point where spending will hold steady."

From he article, "Apple Dethrones Dell as Top Desktop Brand for First Time" by Ryan Henson Creighton.

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