Tuesday, February 11, 2014

Apple's iBeacon to propel micro-location revolution

PayPal is also experimenting with beacons to facilitate the use of its e-payment solution in stores, though the company claims the PayPal beacon won’t constantly track users’ location. It will only take information from users who opted-in. The company is piloting PayPal Beacon in a few stores in the US and Australia with plans to expand to the UK, Canada, France and Germany.

With these new developments in mind, Jennifer Kent, senior analyst at market analysis firm Parks Associates expects Bluetooth to play a much larger role in the mobile wallet ecosystem in 2014.

From the article, "Apple's iBeacon to propel micro-location revolution" by Julien Happich. 

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