Thursday, March 05, 2009

Analyst: Nearly half of broadband households are interested in Internet TV

Parks Associates new white paper From Boob Tube to YouTube: Consumers and TVs breaks down consumer interest in all the new features popping up in televisions of late, like VOD access and various widget services, finding almost 50% are interested in "premium web content" like TVs and movies delivered through a set-top box, and 33% showing interest in widgets. VP of Parks Associates Kurt Scherf sees this as just the beginning, with customers making hardware purchasing decisions and subscription choices based on the availability advanced video services. So far so good, but we guess the real test comes when these new TVs hit the shelves later this year.

From the article, "Analyst: Nearly half of broadband households are interested in Internet TV" by Richard Lawler

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