Monday, April 18, 2016

Amazon Levels Playing Field With Netflix

First, it should be noted that Netflix is currently dominating the SVoD space domestically. Research from Parks Associates finds that Netflix has now captured 52% of the US broadband household market, while Prime Video's penetration in that market is only 24%. More glaringly, only 9% of the Netflix sub base has canceled their subscription, while the churn rate at Prime Video is 19%.

From the article "Amazon Levels Playing Field With Netflix" by

Next: How Many Watches Did Apple Sell Last Quarter?
Previous: Secure Your Portfolio With


    Be the first to leave a comment.

Post a Comment

Have a comment? Login or create an account to start a discussion.

© 1998-2020 Parks Associates. All Rights Reserved.