Sunday, December 12, 2010

AdweekMedia Forecast 2011: Our editors take a look at what's ahead in key industry sectors

ADWEEKThree million U.S. broadband households plan to purchase an Internet-connected TV during the 2010 holiday shopping season, according to research conducted by Parks Associates. (The data below is also from Parks Associates.)

-- Nearly a quarter of U.S. broadband households already own at least one connected TV device.
-- By the end of 2010, over 40 million U.S. consumers will have a broadband-connected game console.
-- More than 8 million will have a PC-to-TV connection.
-- More than 5 million will have a connected Blu-ray player.
-- More than 4 million will have a networked digital video player like Apple TV or Roku.

"The $70 billion question is how TV services are impacted by the rise of connected TV devices," says Parks Associates' Scherf . "One very important evolutionary path will be the cable provider's use of connected TV devices to supplement and in some places replace their current pace of set-top box deployment. That's a key trend to watch in 2011."

From the article, "AdweekMedia Forecast 2011: Our editors take a look at what's ahead in key industry sectors " by Mike Shields

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