Monday, May 18, 2015

Account sharing a ‘challenge’ for SVOD

Some 11% of all US broadband households rely exclusively on shared accounts when using subscription OTT services like Netflix, with account sharing a “lingering challenge,” according to Parks Associates.

The research firm said that 8% of US broadband households are using a subscription OTT account held by someone outside of their home and 6% are exclusively using shared accounts to access OTT services – equating to 11% of all households.

According to the research, based on a survey of US broadband households last year, 11% of Netflix subscribers, 10% of Hulu Plus subscribers, and 5% of Amazon Prime Instant Video subscribers are using an account paid for by someone else.

From the article "Account sharing a ‘challenge’ for SVOD" by Andrew McDonald.

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