Wednesday, August 20, 2014

A smart way to organize patient groups: Health status + level of engagement

Before we get to that wondrous state of health data nirvana, these four patient categories from a recent study by Parks Associates are a good start.

I like how the analysts have organized the information by tech tendency, health status and level of engagement.

The four categories are:

Healthy and engaged – Health conscious, don’t have chronic health problem

  • Offer the greatest market potential for digital health products and services.
  • Regularly exercise and eat fresh fruits and vegetables.
  • Have higher incomes, on average.

Challenged but mindful – Health conscious, have chronic health problem

  • Offer the second-greatest market potential for digital health products and services.
  • Regularly exercise and eat fresh fruits and vegetables but have a chronic health condition.
  • Older consumer segment; unlikely to have children in the home.

Unhealthy and in denial – Not health conscious, have chronic health problem

  • Offer the third-greatest market potential for digital health products and services.
  • Lower income levels, on average; disproportionately likely to live in the Midwest and South.
  • Do not habitually exercise or eat fresh fruits and vegetables; have a chronic health condition.

Young and indifferent – Not health conscious, don’t have chronic health problem

  • Lowest market potential for digital health products and services.
  • Youngest segment; low income levels; least likely to be married.
  • Express the most enthusiasm for technology products and services.
  • Healthy but do not habitually exercise or eat fresh fruits and vegetables

From the article "A smart way to organize patient groups: Health status + level of engagement" by Veronica Combs.

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