Friday, October 15, 2004

65 per cent of US net homes ready to switch to bundled services

Parks Associates analyst William Cheek added, "Cost is important to subscribers, and at least some savings must be a central theme of any successful campaign for bundled services.

"The challenge for service providers will be not to simply underprice their service packages in a shortsighted attempt to stem churn and attract new customers.

From the article "65 per cent of US net homes ready to switch to bundled services" By The IndianTelevision.com Team

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