Sunday, July 20, 2014

6 secrets to happier customers (and a happier utility, too)

Parks Research recently released data from their Internet of Things research that revealed a bit of insight not so very shocking—namely that younger consumers are at the forefront of the Internet-connected device revolution. In fact, in the U.S., more than 10 percent of broadband households helmed by people 25-34 own at least one home energy management device and four percent own five or more.

One would assume that this trend, if it’s got ahold of younger consumers, isn’t going to change but grow. As Daniel Burrus might say: It’s a hard trend. It’s going to happen.

"Seven percent of U.S. broadband households plan to purchase a smart thermostat over the next 12 months, but our findings show consumers clearly prefer smart home systems with extended capabilities that integrate multiple devices," said Tom Kerber, director, research, home controls & energy, Parks Associates. "Stand-alone products are getting the early attention in this emerging market, but the successful solutions long-term will be able to work together as part of a smart home system."

From the article "6 secrets to happier customers (and a happier utility, too)" by Kathleen Wolf Davis.

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