Sunday, March 03, 2013

6-second vids have marketers a-Twitter

It’s a natural extension for visual-based brands. According to Brett Sappington, director of research at Parks Associates, “Studios will want to offer 6-second clips of TV programs and movies. Brands will see these [video-sharing] sites as an opportunity to leverage social media to promote their offerings in a way that was not possible with text alone.”

There’s also big potential for economic rewards for Twitter, a company that is continually looking for ways to successfully monetize its platform.

From the article, "6-second vids have marketers a-Twitter" By Sara Ashley O’Brien.

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