4K Pay-TV Service to Be a Key Differentiator for Younger Consumers

by Brett Sappington | Oct. 14, 2014

Brett Sappington, Director of Research at Parks Associates, will be speaking at TV Xperience World 2014 on October 15. He will be presenting new research on 4K technology, Ultra HD, and pay-TV during the session "Understanding the Importance of 4K" from 4:25 - 4:45pm.  

Parks Associates research finds more than 46 million households worldwide will subscribe to a 4K UHD pay-TV service by 2018. Pay-TV providers will deploy this service as a differentiator, especially among younger consumers who are more likely to use new pay-TV features, such as TV Everywhere and cloud DVR, but also have slightly lower subscription rates for pay-TV services. In the U.S., 82% of consumers 18-22 have a pay-TV subscription, compared to 87% among older consumers.

For 4K to really blossom, Sappington says, three things must be present: "the television, the content, and a way to get the content to the TV. 4K can deliver an enhanced experience to viewers, but these three factors are not yet aligned. Getting 4K content to the TV remains a key challenge as is the pace of production of 4K content."

This challenge will be a key topic during TV Xperience World, as well as during CONNECTIONS Europe, where Sappington will lead several panels on the future of the entertainment industry, including 4K technology. 

For more information on Brett's panel at TV Xperience World, click here. Media interviews with Brett are available throughout the event; to schedule a meeting, contact Holly Sprague via email

As a director of research at Parks Associates, Brett Sappington leads Parks Associates services research team, including access and entertainment services, digital media, OTT, cloud media, video gaming, and technical support services. Brett is an expert in worldwide television and broadband services. His personal research focuses on the activities and trends among operators and the market forces affecting their businesses. Brett is a regular speaker and moderator at international industry events.


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