Wednesday, May 16, 2012

3DTV owners like 3D content; challenge is selling more 3DTVs

More than half of 3DTV owners surveyed by Parks Associates say they're "very satisfied" with their 3D television sets, and many express a desire for more 3D Blu-ray movies, TV programming, sports programming and video games. Still, only 6% of U.S. households with broadband services have 3DTVs, the market research firm noted. One promising development is that more than half of box-office receipts on the record opening weekend for "The Avengers" came from tickets for 3D viewing, which Parks speculates could help spur demand for home 3D.

From the article, "Parks: 3DTV owners like 3D content; challenge is selling more 3DTVs."

Next: Netflix's $8 subscription may take business from VOD, Parks says
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