Tuesday, September 23, 2014

28% of U.S. broadband households use a connected game console as their primary connected CE device

Parks Associates today announced new Consumer Analyticsresearch,Connected Game Consoles, that shows 46% of U.S. broadband households have a game console connected to the Internet and over one-quarter (28%) use the connected gaming console as their primary connected CE device. Among these primary console users, roughly three-quarters use the gaming console to access non-gaming content online at least weekly, and nearly 40% access such content for more than 10 hours per week.

“Gaming consoles are the most frequently used connected CE device because of their high adoption rates-of the broadband households that have only one connected CE device, nearly 60% have a game console,” said Barbara Kraus, Director of Research, Parks Associates. “As the non-gaming capabilities of consoles have expanded, so too has the potential for consoles to become an entertainment platform for online content such as video, music, and apps.”

From the article "28% of U.S. broadband households use a connected game console as their primary connected CE device."

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