Thursday, August 30, 2012

Social Games need separate marketing

Social gaming is one of the fastest growing sectors right now, and there doesn't appear to be any slowdown in sight. According to a new report from Parks Associates, revenues in the social gaming market will increase fivefold to $5 billion by 2015.

The Parks report attributes this growth to advertising revenues and sales of virtual items or micro-transactions. These two elements were mostly responsible for the over $1 billion in revenues seen last year. There have been big improvements in the way companies are monetizing these social games. While early entrants often missed revenue opportunities, new game play innovations incentivize players to buy virtual items such as virtual tractors, seeds, or rare swords to build status, improve the gaming experience, or gain a competitive edge.

From the article, "Social Games need separate marketing" by Jignesh Jain.


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