Friday, August 17, 2012

African-American, Hispanic Listeners Very Connected, Mobile, Social

African-American and Hispanic listeners are connected and social — and more mobile than the general population.

That’s according to results of a survey by Parks Associates for digital advertising network TargetSpot. The sample included 1,000 adult U.S. Internet radio listeners who listen once a month to daily with an emphasis on African-American and Hispanic listeners.

Specifically, African-Americans (85%) and Hispanics (75%) listen more on tablets than the general population at 73%. The same is true when it comes to mobile phone and in-car listening. Seventy percent of Hispanic and 60% of African-American listeners tune in via mobile phones compared to 55% of the general population. And, 95% of African-Americans and 91% of Hispanics tune in digitally in their vehicles, versus 86% of the general population, according to the findings.

From the article, "African-American, Hispanic Listeners Very Connected, Mobile, Social."

Next: Study Looks at Attitudes Toward Digital Ads

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