IoT Security: Establishing Frameworks to Protect Consumers

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Co-hosted by PSA Certified and Parks Associates

Forty-one percent of US broadband households report concerns about hackers getting access to their devices.

This webinar examines the importance of device security for brands and demonstrates the value of standards and industry certifications in creating product differentiation, reducing risks, and building consumer trust.

Connected devices have proven valuable in helping consumers work, learn, and entertain at home, extending into multiple elements of everyday life, including home safety and security and health and wellness. But the expansion of smart home products and online activity also increases consumers’ vulnerability to cybercriminals.

Increasing consumer concerns regarding IoT security and privacy have negatively impacted growth in many industries. Parks Associates data indicates that 35% of consumers who do not own or intend to purchase a smart home product are avoiding these products due to security and privacy concerns and threats.

Ongoing reports of breaches reinforce security concerns, which adversely impact device sales and service adoption. Businesses can avoid these losses, and build consumer confidence, by integrating security throughout the product design process and communicating those efforts with consumers.

Security is a critical aspect of device development, product innovation, and brand reputation. In this webinar, industry experts discuss the importance of device security, how to build devices that take security concerns seriously, and the role that frameworks and certification schemes, such as PSA Certified, can play.


Anurag Gupta, Director Business Development, Platform Security Architecture, Arm

Carlos Serratos, Senior Director of Strategy, Policy and Advocacy, Brightsight

Hector Tejero, IoT Solutions Architect, Arrow Electronics

Patrice Samuels, Senior Analyst, Parks Associates

Anurag Gupta Anurag Gupta, Director Business Development, PSA Certified, Arm

Anurag Gupta is the Business Development Director of Platform Security Architecture within the Architecture & Technology Group at Arm. Based in Cambridge, Anurag brings over 19 years of experience working in the Semicon, Embedded and Services industry. He specializes in Business Transformation with Technology & Innovation with focus on the Internet of Things. As we move towards a connected world, device level security has an increasingly important role in bringing together the internet of things, connecting objects, people and services all around us. In his role at Arm, Anurag focuses on PSA Certified initiative in order to raise the bar of security within ecosystem. Before joining Arm in 2019, Anurag held number of roles at Conexant, Sasken and Accenture.

Patrice Samuels Patrice Samuels, Sr. Manager, Market Research, Parks Associates
Twitter ID: @PatriceatParks

INDUSTRY EXPERTISE: Television Services, Broadband Services, Technical Support Services, International Markets, Digital Music

Patrice Samuels studies digital home technical support services across global markets, with a focus on market trends, business models, and provider strategies. In addition to exploring events and disruptions in the technical support space, she examines pay-TV and broadband services in North America and Europe, digital media, and digital music services.

Patrice earned her MBA from Texas A&M University at College Station and BSc. in Psychology from the University of the West Indies in Kingston, Jamaica.

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Carlos Serratos Carlos Serratos, Senior Director of Strategy, Policy and Advocacy, Brightsight
Twitter ID: @BrightsightBV

Carlos Serratos, Senior Director of Strategy, Policy and Advocacy at Brightsight, is a specialist on IoT and compliance. On this role, he engages with policy makers, regulators and industry across verticals and regions, addressing trust enablement issues for compliance, risk management and accountability purposes. Previous to Brightsight, he has been working for more than 20 years for Japanese corporations, developing solutions; managing projects and workgroups in areas of fraud prevention and standardization for retail, financial and health markets worldwide . His passion lays on addressing digital trust as a business enabler, for facilitating operations in the digital world.

Hector Tejero Hector Tejero, IoT Solutions Architect, Engineering Solutions Centre, Arrow Electronics

Hector Tejero is a solutions architect at the Engineering Solutions Centre at ARROW. Based in Madrid, Hector brings 20+ years of experience working in the Embedded and Services industry. He specializes in product and service design from ideation to realisation with focus on the Internet of Things.

As business transform towards service-led business models to allow them to be successful in the digital economy, security has an increasingly important role in delivering and consuming services. In his role at ARROW, Hector focuses on guiding and supporting customers on technology choices to ideate products and services that meet their needs.

Before joining ARROW in 2017, Hector held number of roles at Intel Corporation and SKF.

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