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Research Workshop - Energy in IoT: Profitable Use Cases for the Smart Home


Hosted by research firm Parks Associates - Monday, February 16, 1:00-5:00 p.m.

This research workshop presents detailed findings from Parks Associates' consumer and industry studies on the smart home, IoT, and energy management markets. The research presentations detail the changes in the consumer perspective and examine new business models and opportunities that follow these changes.

Pre-show workshop is a separate event from Smart Energy Summit, with a separate fee to attend. Register Now

Agenda - February 16

11:00 a.m.   Registration Open

1:00-1:30 p.m.   Trends in Smart Home System Adoption

Smart home systems are entering the market in increasing numbers. Parks Associates presents adoption data, including barriers and drivers. This research presentation also includes a discussion of approaches to overcoming privacy and security concerns.

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

1:30-1:55 p.m. Trends in Smart Product Adoption

Consumers have a variety of new options for smart products in the home. Parks Associates analyzes the leading smart product categories, including thermostats, lighting, and smart plugs. The research presentation includes analysis of new products entering the market and details the consumer decision process, including pricing, channel, and usage.

Maia Hinkle, Research Analyst, Parks Associates

1:55-2:15 p.m. Energy Management Applications in the Smart Home

Smart home platforms can access data from all connected products in the home and use advanced analytics and control algorithms to provide energy savings beyond their stand-alone capabilities. This industry perspective session highlights leading energy applications for smart home platforms.

Stuart Sikes, President, Parks Associates

2:15-2:45 p.m. Break

2:45-3:10 p.m. Value-added Services: New Strategies

Consumers are willing to pay monthly fees for a package of energy-related services, and these services also increase the appeal of other related services, creating new opportunities for bundling and industry expansion. This research presentation highlights leading business and partnership approaches to drive revenue.

John Barrett, Director, Consumer Analytics, Parks Associates

3:10-3:30 p.m. Profit Improvement for Energy Providers

The retail energy market can use many of the same strategies and techniques used by traditional utilities to drive adoption of energy programs. The keys to success for any marketing program involve offering value-added services using targeted, personalized messaging and the leading behavioral research. This presentation panel highlights best practices for energy retailers.

Justin Segall, President & Founder, Simple Energy
Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

3:30-3:55 p.m. Profiles of Early Adopters

Adoption of smart products and services cuts across several market segments. Parks Associates presents the firm's extensive segmentation work on smart home adopters, including profiles of target segments and the motivations driving each segment.

John Barrett, Director, Consumer Analytics, Parks Associates

3:55-4:15 p.m. Personalization

Many utilities offer some form of home energy audit service to customers that includes a home visit, but energy modeling, disaggregation, and data mining can automate the audit process and eliminate the friction associated with implementation. This industry perspective presentation highlights best practices in analytics and personalization.

V. Rory Jones, Co-Founder and Chief Executive Officer, PlanetEcosystems
Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

4:15-4:45 p.m. Consumer Engagement: Best Practices in Social Media

ocial media is a key communication tool to engage consumers. In this research presentation, Parks Associates shares highlights from a study on social media efforts among utilities to communicate with customers and analyzes best practices based on this research.

Maia Hinkle, Research Analyst, Parks Associates

4:45-5:00 p.m. Engagement

Utilities seek to engage their customers and increase satisfaction by leveraging multiple communication tools to offer convenience, control, access, and inquiry, anywhere and on any device. This industry perspective presentation highlights best practices in consumer engagement tools and methods.

Stuart Sikes, President, Parks Associates

5:00 p.m. Closing Comments

5:30 p.m. Smart Energy Summit Networking Reception


Questions about this workshop? Contact Parks Associates.

View the Smart Energy Summit Conference Agenda