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Research Workshop - Energy in IoT: Consumer Trends, Business Models, and Incentives


Hosted by research firm Parks Associates - Monday, February 22, 1:00-5:00 p.m.

This research workshop presents detailed findings from Parks Associates' consumer and industry studies on the smart home, IoT, and energy management markets. The research presentations detail the changes in the consumer perspective and examine new business models and opportunities that follow these changes.

Pre-show workshop is a separate event from Smart Energy Summit, with a separate fee to attend. Register Now

Parks Associates hosts this workshop in the Austin Room at the Omni Hotel in Austin, Texas.

Agenda - February 22

11:00 a.m.   Registration Open

1:00-1:30 p.m.   Smart Home Systems: Accelerating Adoption

Smart home systems are entering the market in increasing numbers. Parks Associates presents adoption data, including barriers and drivers. This research presentation also includes a discussion of approaches to overcoming privacy and security concerns.

SPEAKER

Allen Weiner, Senior Research Analyst, Parks Associates

1:30-1:55 p.m. Distributed Generation, the Smart Home, and Energy Management

As adoption of distributed generation continues to expand, the need for a more comprehensive energy management solution that monitors and controls smart products and energy generation is apparent. This research presentation highlights consumer preferences for comprehensive energy management systems.

SPEAKER

Eddie Accomando, Research Analyst, Parks Associates

1:55-2:15 p.m. Innovation in Energy Management

Energy management systems are adding new capabilities as more comprehensive systems enter the market. This industry perspective presentation highlights leading energy management solutions.

SPEAKERS

John Gingrich, SVP Strategic Partnerships, EnergySage
Eddie Accomando, Research Analyst, Parks Associates

2:15-2:45 p.m. Break

2:45-3:10 p.m. Segmenting Energy Consumers

Consumer attitudes, behaviors, and value judgments all play a part in consumer willingness to participate in energy programs. This research presentation highlights different characteristics that can be used to profile energy consumers.

SPEAKERS

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates
Brad Russell, Research Analyst, Parks Associates

3:10-3:30 p.m. Marketing Energy Programs

Low awareness of energy programs necessitates the development of strong marketing programs to educate and sign up consumers. This research presentation highlights consumer awareness and their existing and preferred sources of information for energy programs.

SPEAKER

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

3:30-3:55 p.m. Cost-effective Marketing and Consumer Engagement

Targeting and leveraging low-cost digital channels are some of the key approaches to improving the effectiveness of any market campaign. This industry perspective presentation highlights best practices for marketing energy programs.

SPEAKERS

Justin Segall, President, Co-Founder, Simple Energy
Tom Kerber
, Director, Research, Home Controls & Energy, Parks Associates

3:55-4:15 p.m. Trends in Smart Product Adoption

Consumers have a variety of new options for smart products in the home. Parks Associates analyzes the leading smart product categories, including thermostats, lighting, and smart plugs. The research presentation includes analysis of new products entering the market and details the consumer decision process, including pricing, channel, and usage.

SPEAKER

Allen Weiner, Senior Research Analyst, Parks Associates

4:15-4:45 p.m. Incentives for Smart Product Participation in Energy Programs

Smart product owners are ideal targets for cost-effective energy programs. With the hardware already in place, the only question is what incentive will be sufficient to encourage participation. In this research presentation, Parks Associates shares highlights from research on incentives to expand participation.

SPEAKER

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

4:45-5:00 p.m. Successful BYOT Programs

Utilities seek to engage their customers and increase satisfaction by leveraging existing smart products in the home. This industry perspective presentation highlights keys to success and lessons learned in bring-your-own-thermostat programs.

SPEAKERS

Dave Kaintz, Senior Program Manager, Southern California Edison
Tom Kerber
, Director, Research, Home Controls & Energy, Parks Associates

5:00 p.m. Closing Comments

5:30 p.m. Smart Energy Summit Networking Reception


Questions about this workshop? Contact Parks Associates.

View the Smart Energy Summit Conference Agenda