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Research Workshop - Energy in IoT: Consumer Trends, Business Models, and Incentives

Hosted by research firm Parks Associates - Monday, February 22, 1:00-5:00 p.m.

This research workshop presents detailed findings from Parks Associates' consumer and industry studies on the smart home, IoT, and energy management markets. The research presentations detail the changes in the consumer perspective and examine new business models and opportunities that follow these changes.

Pre-show workshop is a separate event from Smart Energy Summit, with a separate fee to attend. Register Now

Agenda - February 22

11:00 a.m.   Registration Open

1:00-1:30 p.m.   Smart Home Systems: Accelerating Adoption

Smart home systems are entering the market in increasing numbers. Parks Associates presents adoption data, including barriers and drivers. This research presentation also includes a discussion of approaches to overcoming privacy and security concerns..

1:30-1:55 p.m. Distributed Generation, the Smart Home, and Energy Management

As adoption of distributed generation continues to expand, the need for a more comprehensive energy management solution that monitors and controls smart products and energy generation is apparent. This research presentation highlights consumer preferences for comprehensive energy management systems.

1:55-2:15 p.m. Innovation in Energy Management

Energy management systems are adding new capabilities as more comprehensive systems enter the market. This industry perspective presentation highlights leading energy management solutions.

2:15-2:45 p.m. Break

2:45-3:10 p.m. Segmenting Energy Consumers

Consumer attitudes, behaviors, and value judgments all play a part in consumer willingness to participate in energy programs. This research presentation highlights different characteristics that can be used to profile energy consumers.

3:10-3:30 p.m. Marketing Energy Programs

Low awareness of energy programs necessitates the development of strong marketing programs to educate and sign up consumers. This research presentation highlights consumer awareness and their existing and preferred sources of information for energy programs.

3:30-3:55 p.m. Cost-effective Marketing and Consumer Engagement

Targeting and leveraging low-cost digital channels are some of the key approaches to improving the effectiveness of any market campaign. This industry perspective presentation highlights best practices for marketing energy programs.

3:55-4:15 p.m. Trends in Smart Product Adoption

Consumers have a variety of new options for smart products in the home. Parks Associates analyzes the leading smart product categories, including thermostats, lighting, and smart plugs. The research presentation includes analysis of new products entering the market and details the consumer decision process, including pricing, channel, and usage.

4:15-4:45 p.m. Incentives for Smart Product Participation in Energy Programs

Smart product owners are ideal targets for cost-effective energy programs. With the hardware already in place, the only question is what incentive will be sufficient to encourage participation. In this research presentation, Parks Associates shares highlights from research on incentives to expand participation.

4:45-5:00 p.m. Successful BYOT Programs

Utilities seek to engage their customers and increase satisfaction by leveraging existing smart products in the home. This industry perspective presentation highlights keys to success and lessons learned in bring-your-own-thermostat programs.

5:00 p.m. Closing Comments

5:30 p.m. Smart Energy Summit Networking Reception

Questions about this workshop? Contact Parks Associates.

View the Smart Energy Summit Conference Agenda