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Research Workshop - Accelerating the Adoption of Energy Management


Hosted by research firm Parks Associates - Monday, February 17, 1:00-5:30 p.m.

This research workshop presents detailed findings from Parks Associates' consumer and industry studies on the home energy management markets. The research presentations detail the changes in the consumer perspective and examine new business models and opportunities that follow these changes.

Pre-show workshop is a separate event from Smart Energy Summit, with a separate fee to attend. Register Now

Agenda - February 17

Four Seasons Hotel, Ballroom A | Austin, Texas

1:00-1:30 p.m.   Consumer Segmentation - Energy Management Adopters

The most cost-effective marketing efforts are based on a thorough understanding of the attitudes and behaviors of likely adopters. In this session, Parks Associates shares attitudinal and ownership research segmentation for early adopters of energy management and provides actionable intelligence on strategies to deliver the right message to the right audience.

Maia Hinkle, Research Analyst, Parks Associates

1:30-2:00 p.m. Variable Pricing

While industry observers have noted that the price of electricity should be a better reflection of the cost, consumers are reluctant to assume greater risk of higher bills, creating challenges in deployment of new pricing services and rate plans. In this session, Parks Associates presents unique research on consumer receptiveness to variable pricing. The presentation includes a summary of the obstacles and potential solutions to promote widespread adoption.

John Barrett, Director, Consumer Analytics, Parks Associates

2:00-2:30 p.m. The Programmable Communicating Thermostat Market

The market for programmable communicating thermostats (PCTs) is experiencing dramatic growth in multiple channels. Parks Associates presents a breakdown of the market for smart thermostats, analyzing the forces driving this market and how utilities can leverage this transition to improve revenues, services, and efficiencies.

Maia Hinkle, Research Analyst, Parks Associates
Tom Kerber
, Director, Research, Home Controls & Energy, Parks Associates

2:30-3:00 p.m. Break

3:00-3:45 p.m. Bundling Home Controls and Energy Management

The appeal of energy management as a stand-alone product appeals to a relatively small consumer segment. Bundling energy management with home safety and security features expands appeal to much broader groups, although different segments see value in different mixes. In this session, Parks Associates presents consumer research on home controls and energy management, including the latest research on different service packages and pricing options.

John Barrett, Director, Consumer Analytics, Parks Associates

3:45-4:30 p.m. Smart Home Platforms and Energy Management

Consumers will take one of two paths toward the connected home. On the first path, consumers acquire smart thermostats, network cameras, or smart appliances one at a time, as they enter the market for a specific product. On the second path, consumers purchase a connected home system that includes a bundle of safety, security, or energy-related products. This session analyzes the two paths to market and the relative strengths of OEMs and service providers as they converge in the connected home.

Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

4:30-5:30 p.m. Interoperability Challenges and New Solutions

Fragmentation and competitive forces in the industry impede standards development. As a result, a single communication standard for the connected home has not gained broad adoption. This session presents an overview of different approaches to interoperability, both in the home and in the cloud.

Interoperability in the context of the Internet of Things must be scalable. Cloud-to-cloud integration through APIs is straightforward; however, a scalable software architecture must minimize or eliminate the engineering effort to integrate APIs. Given the fragmentation within the electric utility industry and competitive forces among energy management products and services, a federated interoperability model is a practical solution. Adoption of a federated interoperability model can expand energy management capabilities by attracting the developer community and opening doors to new participants in the API economy.

Artyom Astafurov, Chief Innovation Officer, DataArt
Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates

5:30 p.m. Smart Energy Summit Networking Reception


Questions about this workshop? Contact Parks Associates.

View the Smart Energy Summit Conference Agenda