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Understanding Changes in the Demand-response Market at the Wholesale and Retail Level

Pre-show Research Workshop, hosted by research firm Parks Associates - Tuesday, February 28, 1:00-5:00 p.m.

This research workshop presents detailed findings from Parks Associates' consumer and industry studies on the home energy management markets. The research presentations detail the changes in the consumer perspective from 2009 to 2012 and examine new business models and opportunities that follow these changes. The workshop concludes with an executive discussion of the new players, partnership opportunities, and hybrid business models in the evolving energy management market.

Attendees receive printed workshop materials and access to electronic materials of the presentations.

Parks Associates' presenting analysts include Tom Kerber, Director, Research, Home Controls and Energy; Pietro Macchiarella, Research Analyst; and Stuart Sikes, President.

Pre-show workshop is a separate event from Smart Energy Summit, with a separate fee to attend. Register Now

Workshop Agenda - Tuesday, February 28

1:00 P.M.   Welcome

Stuart Sikes, President, Parks Associates

1:15 P.M.   Energy Management and the Consumer Mindset

  • Consumer Attitudes and Activities related to Energy Management
  • Segmentation
  • Opportunities and Interests Beyond Energy Management

2:00 P.M.   Q&A

2:15 P.M.   Home Area Networks

  • User Experience
  • Evolution of Network Technology
  • Interoperability

3:00 P.M.   Q&A

3:15 P.M.   Refreshments/Break

3:45 P.M.   Interactive Panel Discussion: Demand Response and Consumer Engagement

Utility energy programs and demand-response markets have been the predominant drivers in the energy management space for many years. Today there are security service providers, telecoms, cable operators, appliance and device manufacturers, and big-box retailers entering the market with a wide variety of energy management and home automation solutions that deliver an improved lifestyle on top of energy management services. Given this dynamic and the overlapping goals of utilities and retailers, service providers, and manufacturers, the opportunity for partnership is evident. This session explores changes in the demand-response market and the impact on business models of different market participants.


Daniel Flohr, CEO, SEQUENTRIC Energy Systems, LLC

Roy Perry, Vice President, Ecosystem Alliances, Alarm.com

Edwin Reyes, Jr., Director-Utility Sales, SouthWest Region, Comverge Inc.

Paul Wattles, Supervisor, Demand Response, ERCOT

4:45 P.M.   Q&A

5:30 P.M.   Networking Reception


Tom Kerber - Parks Associates - Smart Energy Summit speaker

Tom Kerber, Director, Research, Home Controls and Energy, Parks Associates

Tom has been a client of Parks Associates’ REM service (2010) while serving Lennox Industries as Corporate Director, Advanced Engineering and as Director of Product Management.

Tom has previously worked in the utilities industry, the consumer goods industry and for Motorola in the telecom industry.

He holds a MS in Software Engineering from the University of Texas and a BS in Systems Engineering from the Unites States Naval Academy.

His roles in product strategy for a home controls company as well as experience in the utilities industry and the telecom space provides him with very strong qualifications to serve our energy and home controls clients’ needs.

Pietro Macchiarella - Parks Associates - Smart Energy Summit

Pietro Macchiarella, Research Analyst, Parks Associates

Pietro Macchiarella joined Parks Associates following an international career in the wireless industry. He has worked in management-level positions throughout Europe and the U.S.

In his role as a research analyst, Pietro covers home entertainment media with specific focus on video gaming, digital music, 3DTV, and connected CE devices. Pietro’s research interests also include global residential energy management, with a particular focus on international deployments.

He earned his degree in business administration from Università Commerciale Luigi Bocconi in Milan, Italy. He also has an MBA from Iona College in New Rochelle, NY.

INDUSTRY EXPERTISE: Video Gaming, Digital Music, Connected CE devices, Mobile Services, 3DTV, Residential Energy Management

Stuart Sikes - Parks Associates - Smart Energy Summit speaker

Stuart Sikes, President, Parks Associates

Stuart Sikes is the president of Parks Associates, a market research firm specializing in consumer adoption of technology products and services. Stuart and team assist clients around the world by predicting trends in consumer technologies and identifying evolving business models. The Parks Associates team serves the world’s leading semiconductor, software, consumer electronics, telecom equipment, and entertainment companies, providing them with industry analysis, consumer research, and go-to-market recommendations. Stuart’s recent industry presentations include the outlook for residential energy management, new business models for the connected home, and the evolution of new video services.

Stuart has served technology companies for over twenty years, designing technical service, software, and hardware solutions for companies ranging from global semiconductor manufacturers to one of the nation’s largest airlines. In his positions with companies including AT&T, NCR, OpenConnect Systems, and Intelligraphics, Stuart’s roles have included sales, product marketing, marketing communications, and executive management.

Stuart holds an MBA from SMU and a BA in economics from Vanderbilt University.

Questions about this workshop? Contact Parks Associates.

View the Smart Energy Summit Conference Agenda

View Program Guide from 2011 Event. (PDF, 8 MB)