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What does Parks Associates do?
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• technology (its capabilities, hurdles, costs, etc), 
• industry (industry players, competitive landscape, distribution channels, and legislative issues effecting the products and/or services), and 
• the consumer (demographics, habits, price thresholds, likelihood of adoption, etc.).

About Our Events
We produce events that host over 750+ industry executives each year.  We strive to create interactive forums that allow people to network, learn, and build partnerships.

About Our Industry Research
Parks' reports feature competitive profiles, consumer and industry information and analysis, and forecasts based on actual primary research.

Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home.  We provide research; host events, workshops, and webcasts; and, provide input to the industry through speaking, sponsoring, and attending industry events.

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Parks Associates provides consumer information, forecasts, and industry analysis to companies marketing technology-based systems and value-added services to the residential and light commercial marketplaces.

We disseminate information via accurate and timely reports, multiclient projects, and industry events. Our research reduces business risk, optimizes existing and new product opportunities, and details future trend projections.

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A Parks Associates industry report incorporates elements of market knowledge: competition, consumers, new and emerging technologies, and modes of distribution to enable your company to tailor its market strategy and product definition to make the most of the market. View a list of all current reports.

Parks Associates' current reports have two parts: the Bottom Line & the Resource Book. The Bottom Line is a concise, executive-level summary of the current state of the market, evolutionary path, and the implications for companies doing business in this space. The Resource Book contains consumer survey data and company profiles—an essential reference for product/market planning.

Parks Associates' reports are available for purchase online. Go to the main shopping page or create an online account.

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For a full explanation of our methodology, see FAQs about Our Methodology

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