| Parks
Associates is an expert in the following categories of emerging
technology products and services for homes, small businesses, and
small building environments: Industries We Study
- Home Networking
- Residential Gateways
- Interactive Entertainment
- Home Systems, including security, lighting control,
automation, and energy
- Internet Service
- Gaming
- Consumer Electronics
- Wireless Connectivity
- The Last Mile
Research and Analysis Categories
- Consumer Research, in the form of Multiclient Studies
- Industry Analysis, including Competitive Analysis and
Assessment
- Infrastructure Issues such as Standards
- Forecasting
- Distribution Analysis
- Workshops
- Focus Groups
- Executive Seminars
- Industry Events
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Competitive Intelligence
Industry Reports include facts, background, and analysis of
leading players in emerging markets. Reports typically contain
150-200 pages, 75 charts, and player profiles.
For ExampleConsumer
Studies
Timely surveys - conducted via national telephone and
Internet-based surveys - provide projectable data for emerging
markets. Historic trend analysis is available based on Parks'
database of past survey data.
For Example
Industry Analysis
Thorough and pragmatic coverage of the variables impacting
market development; analysis includes consumer factors (from
Parks' primary studies) as well as industry trends.
For Example
Market Forecasts
Forecast models derived directly from primary consumer studies and
industry analysis and are applied to emerging products and
services.
For Example
Focus Groups
Qualitative research complements quantitative studies by providing
a rich data set on consumer motivations to adopt and attitudes
toward particular technologies. Our focus groups deliver:
- Critical information from targeted consumer segments;
- Guidance for marketing messages; and
- Early feedback on potential product concepts and designs.
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