Consumer Analytics Online Search

Mobile Device Adoption (2009 - 2016)

360 View

This 360 View analyzes consumers’ adoption and usage of mobile devices, services, and apps. Mobile computing devices, from smartphones to tablets to wearables, are one of the fastest growing and most innovative marketplaces. The shift from voice to data and from desktop browsers to mobile apps has reshaped consumer consumption habits of media, information, and services.

This consumer study tracks adoption trends of major mobile device categories, analyzes consumer use of mobile data and mobile apps for media and daily information needs, and explores how mobile data usage will evolve between cellular data and Wi-Fi usage.

It includes consumer research on topics including:

• Overview of Smartphone and Tablet Markets
• Smart Watches
• Mobile Phone Services
• Mobile-Fixed Cannibalization
• Mobile Data Services
• Mobile Data Activities

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